Can a t-shirt make a difference? A good graphic tee can definitely up your outfit’s cool factor, but it’s a thousand times cooler when the tee you’re wearing has actually made a positive impact somewhere, to someone. And newly-launched T-shirt company Mad Over You is all over it. The mission is refreshingly straightforward: 100% of the profits are donated to community centers across the US. More importantly, Mad Over You works directly with these organizations to meet the specific needs of each center. Because of this level of involvement, every t-shirt comes printed with a tracking number and QR code so wearers can see exactly how their purchase made a difference. Of course, I immediately typed in my “madtag code” and found out I’m supporting the arts and humanities programs at the Bird Street Community Center (in Boston!). Very cool.
And with good reason, these tees are already making a buzz (they’re stocked online at Shopbop, too). They’re perfectly slouchy, extremely soft and feature bold, simple designs that are impactful without being overpowering. The “hola!” shirt I’m wearing in the first few photos was actually designed by a kid from one of the LA youth organizations that benefits from shirt sales. Since ’tis the season, I think it’s safe to say that a Mad Over You t-shirt would make a fabulous Christmas gift for that cool friend of yours who seems to own just about everything. And it’s a gift you’ll both feel good about (win, win).
T-shirts: c/o Mad Over You hola tee & Mad Over You tee // Blazer: Helmut Lang ‘Stark’ Jacket (similar here and here) // Pants: Joe’s boyfriend jeans // Bag(s): Loeffler Randall citrus clutch (crazy sale), 3.1 Phillip Lim Pashli satchel // Shoes: Saint Laurent suede pumps, Converse Chucks // Sunglasses: Illesteva Leonard sunglasses